Raley’s extends eCart personalized shopping service to include delivery in Northern California
In an effort to serve the needs of it’s communities, Raley’s is launching the second phase of delivery service through its (eCart) e-commerce platform. The delivery service, which originally launched in August 2017, in Alameda, CA, will allow healthy, fresh and high-quality offerings at affordable prices to be delivered to select zip codes in the Sacramento region.
This larger service area is part of Raley’s commitment to making customers’ lives easier by delivering a personalized, time-saving digital shopping experience. This is the next step in the company’s investment in eCommerce, developed with the purpose of making grocery shopping more convenient for its customers.
“We continue to invest in eCommerce and are excited to launch delivery in Sacramento just in time for the holiday season,” said Deirdre Zimmermann, Head of E-Commerce and Marketing. “We have been aggressive in the development of eCart; analyzing shopping data and customer needs assessments to build our platform to maintain especially high standards for this personalized shopping service.”
All products within eCart fall under the guidelines set by Raley’s recently-launched Shelf Guide program. The one-of-a-kind shelf tag initiative helps customers combat label confusion obstacles. For the Raley’s eCart specifically, Shelf Guide offers a customized, interactive experience, where customers can filter by category and attribute to find the products that meet their personal dietary needs.
Raley’s eCart is unique in that it provides the customized service of a Raley’s personal shopper, who hand picks grocery items in the order. Raley’s currently has 95 Raley’s, Bel Air Market and Nob Hill Foods stores that offer curbside pickup. Now same-day delivery is also offered for an expanding list of zip codes. All customers will receive FREE delivery on their first order.