“Let’s Begin to Offer Healthier Choices at Checkout”
In an ongoing effort to enhance life with health and wellness, Raley’s Family of Fine Stores has implemented “Better for You” check stands throughout the chain. This includes removing all artificially sweetened sodas from the check stand cold cases, while also upgrading the selection of snacks and treats- enlarging offerings such as granola bars, nutrition bars and improving the quality of certain candy options.
“We know impulsive choices happen at the check stand,” said Keith Knopf, Raley’s Chief Operating Officer. “We are proud to take a brave next step by making it easier for shoppers to choose healthy, more nutritious options.”
‘Better For You’ check stands are another first step toward helping customers make affordable, nutritious choices. Last month, Raley’s began offering free fruit for kids. In August, they eliminated Raley’s private label brand soda that contained high-fructose corn syrup and artificial colors and flavors, including diet soda varieties. In 2015, Raley’s eliminated tobacco products from stores. These decisions are in response to customers’ increased interest in food and greater concerns about their health than ever before. These improvements in the shopping experience are based on Raley’s commitment to customers.
In addition to these changes in the store experience, Raley’s has launched their “Let’s Begin” campaign in stores and on Raleys.com that helps educate customers on how to make more informed decisions when purchasing food.