Raley’s Family of Fine Stores has launched a new, multi-dimensional effort to share their vision of health and wellness with customers. The campaign entitled, “Let’s Begin” invites customers to take small steps toward a healthier lifestyle through education, personal goal setting and sharing.
“We want to change the way the world eats, one plate at a time,” said Michael Teel, President, CEO & Owner. “Raley’s has been in our family for over 80 years and I want to empower change in the methods in which food and resources are delivered to our customers. I know our stores have the ability to be a trusted source of information for our customers to meet their personal health needs.”
Small, progressive (incremental) changes in food choices and lifestyle options can make a significant impact over time. As each individual’s food journey is a unique experience, Raley’s hopes to educate customers and help them select healthier choices.
Raley’s has developed new resources on their website Raleys.com to support customers’ personal goals. The website will update weekly to share insight on how to buy products, how to eat real food and how to eat healthier on a budget.
“Learning more about your food — where it comes from, how it was made and how personal choices affect your body — can be revolutionary to your health,” said Emmie Satrazemis, Raley’s Wellness Evangelist. “Your health is an accumulation of all the choices you make over a lifetime, so every snack, every sip and every meal is an opportunity to tip the odds in your favor. It only takes small and simple changes, like drinking more water or cooking more of your meals at home, to make a big difference.”
While a food journey is a personal endeavor, studies show that support and motivation from others increases chances of success in making healthy changes. Raley’s customers and team members are encouraged to share ‘how they will begin’ to make healthier choices, via social media using the hashtag #LetsBegin. In addition, the campaign includes comprehensive marketing elements, including new digital marketing, radio ads, Something Extra specialized email content, and a new TV commercial that will premiere at the start of the Olympic Games. The website also offers an early look at the new “Let’s Begin” commercial.